#PromotionalProducts

Promo Product Statistics That Shouldn't Be Ignored

Hannah Morgan

May 20, 2020
3 min

Promo Product Statistics That Shouldn't Be Ignored

As the saying goes, “Numbers don’t Lie,” and this post is simply to unveil the staggering research and data on promotional products and branded apparel that has been done by PPAI and Marketing Institutes from across the globe. These figures support our belief that the right promotional product can truly make an impact on your organization, marketing/branding and any campaign that is chosen to run. Are you ready? Here we go…. IMPRESSIVE IMPRESSIONS The cost per impression of

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Hannah Morgan

Mar 16, 2020
2 min

take the product. Please?

The reason companies give swag is because it increases brand awareness. But if attendees don't take it from your booth, then things need

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Are Promotional Products (SWAG) the New Thank You Cards?

Hannah Morgan

Mar 2, 2020
3 min

Are Promotional Products (SWAG) the New Thank You Cards?

You might be wondering why I chose a Canoe for this post’s picture. Well, keep reading. When hosting an event or putting on a huge Electoral Campaign, people expect to receive something for either attending or contributing to the cause at hand. People today, as sad as it may seem at times, WANT to be given something for their efforts. This is where promotional products are gaining ground. No matter how hard you’ve worked to create the perfect video advertisement or spent ho

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6 Uncanny Promotional Products From Fast Food Chains

Hannah Morgan

Feb 19, 2020
3 min

6 Uncanny Promotional Products From Fast Food Chains

Big name fast food promotional products that are sure to surprise you. Ever thought you'd see Dunkin' collab a running shoe? Click t

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bpcreative2016

Nov 16, 2016
2 min

20 Facts About Promotional Products

Most people know the basics about promotional products, but some of these facts aren't as commonly known, and they might surprise you. Eight in 10 consumers own at least one promotional product. More than half of those who own a promo product use it at least once a week. Sixty percent of people keep promo products for up to two years. Promotional products provide a higher referral rate (more than 500%) than just an appeal letter. Bags generate the most impressions out of all

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bpcreative2016

Oct 26, 2016
2 min

Holiday Gift Ideas You Will Love

What are you giving your employees or clients for the Holidays this year? Since it's that time of year again, we've put together some gift ideas that we know your customers, clients, and employees will enjoy. These products cover a range or categories so that you'll be sure to find something people will love. JBL Clip+ Splashproof Bluetooth Speaker is the perfect speaker for anyone who loves music. It provides five hours of playtime, is Bluetooth compatible, and is splash pro

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The Perfect Promotional Products for Travelers

bpcreative2016

Oct 21, 2016
2 min

The Perfect Promotional Products for Travelers

As the holidays approach, people are busy with their holiday travel plans. It's a great time of year for giveaways that people will use while on-the-go. Plus, what better place than an airport to get your brand seen by lots of people. We have the perfect list of promotional products for travelers, with items they'll need every step of their journey. -Luggage tags are a practical, inexpensive way to get your brand seen. People want to make sure their luggage stands out, and is

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Tips for Choosing Apparel for Your Business

bpcreative2016

Oct 12, 2016
2 min

Tips for Choosing Apparel for Your Business

People wear branded clothing all the time - at work, at home, and on the go, so it is constantly building brand awareness. With that in mind, it's important to choose the right apparel for your business. You want to choose something that is a positive reflection of your brand, and that people will enjoy wearing. The first question to ask before you make your decision is: Who will be wearing this apparel? Men, women, children, all of the above? Answering this question helps to

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Four Promo Products for a Spooktacular Halloween

bpcreative2016

Sep 29, 2016
2 min

Four Promo Products for a Spooktacular Halloween

Halloween is just a month away, so now is a great time to order promotional products for the holiday. Halloween is the perfect time for you to have some fun with promo products - don't be afraid to get creative when promoting your company during the holidays. We've compiled a list of four fun and practical promo products for you to use to promote your brand during Halloween. There are many other great options (like this zombie stress reliever, this fun pumpkin drawstring back

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Don't Make These Common Promo Product Ordering Mistakes

bpcreative2016

Sep 7, 2016
3 min

Don't Make These Common Promo Product Ordering Mistakes

When it comes to ordering promo products, most people think it's a pretty straightforward process - choose the product you want, send over your logo, and approve the order. However, there is more that goes into the process than just a few simple steps. If you want a product that will last a long time, looks good, and is high quality, it's important to avoid making these common mistakes. Make sure you take the time to get your order exactly how you want it, and you'll always b

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bpcreative2016

Aug 31, 2016
2 min

Here's How to Reuse Extra Giveaway Items

It's something all marketers have gone through. You order the perfect promo product for your event, everyone loves it, yet you walk away with boxes of extras. There are a number of reasons this happens - you had to order the minimum quantity, thus ended up with 500 items instead of the 300 you planned on giving away, less people attend the event then planned, etc. - but no matter the reason, you have giveaways left over, and aren't sure what to do with them. Sometimes it's ea

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brightpointcreative

Aug 25, 2016
2 min

Ten Promo Products You Need This Fall

Fall is quickly approaching, which means it's time to start thinking about ordering your promotional products for the season. Here is a list of 10 promotional products, in no particular order, that you should consider ordering this Fall. 1. Backpacks. Fall is a great time to get outside, and this backpack is the perfect one to take with you. It's also a great bag to use for school and travel. It packs small, has a lot of space for whatever you need, and is comfortable to wear

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Questions to Ask Yourself Before You Order Promo Products

bpcreative2016

Aug 11, 2016
2 min

Questions to Ask Yourself Before You Order Promo Products

Here at BrightPoint Creative, we believe that promotional products are an important investment for you and your company, so they should be given as much thought as any other marketing initiative or campaign. Promotional products are a great way to get people excited about your company, and are a long-lasting way to keep your brand in front of people as the average person holds onto a promotional product for around seven months. Before you place your order, ask yourself these

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How To Know When You Need To Update Your Promotional Products

bpcreative2016

Aug 3, 2016
2 min

How To Know When You Need To Update Your Promotional Products

It's often thought that keeping promotional items the same is the best way to utilize them for a business, but that's simply not true. Change is good, especially when it comes to your promotional products. They make a huge impact on how people perceive your brand, so it's important to keep things fresh and interesting. Here are a few ways we've found to help you determine if it's time to do an update. Has your company logo or brand changed recently, but you're still giving th

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bpcreative2016

Jul 27, 2016
1 min

Five Current Promotional Product Trends

Trends change constantly, and it’s important to keep up with what’s new. Here is a list of five current trends to help keep your promotional products fresh and popular, and build emotional connections to your brand. 1. Technology products are huge. This trend will grow as more technology becomes available, and as tech products become more budget-friendly for businesses. Everyone loves a portable power bank for their phone or a great wireless speaker. 2. Environmentally-friend

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Why Two Big Brands Are Now Using Promo Products

bpcreative2016

Jan 20, 2016
2 min

Why Two Big Brands Are Now Using Promo Products

Every business searches for ways to reach new audiences and attract more consumers. That’s obvious right? Most of those companies are looking for ways to accomplish these items on digital platforms and for good reason. With so many brands competing on these digital platforms, finding more creative, useful and, in this case, practical methods of advertising and messaging is critical. Two big brands are have recently launched a promotional product and branded apparel ecomme

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How to Track ROI on Your Next Promo Product Marketing Campaign

bpcreative2014

Dec 7, 2015
3 min

How to Track ROI on Your Next Promo Product Marketing Campaign

Traditionally promotional products, better known as “SWAG,” are viewed as cheap piece of branded merchandise that companies give away for free at events or in the office. Most time, unfortunately, these products are considered an afterthought in the branding and marketing worlds. Too often brands are missing out on the opportunity to effectively use promotional products to create impactful connections with consumers. Why? Because they do not know how to track ROI on promo

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B2B Marketing For Promotional Product Companies in 2016

bpcreative2014

Nov 20, 2015
2 min

B2B Marketing For Promotional Product Companies in 2016

Looking back over the past year it is evident that B2B marketing for promotional product companies is absolutely paramount to creating and sustaining relationships with clients. In today’s crowded marketplace, gaining the attention you work so hard to achieve is extremely difficult. With the numerous different strategies for content marketing, video, email, online, blogging and social media marketing, it can seem overwhelming to create a hard hitting and effective B2B marke

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Tradeshow Season is Right Around The Corner; Get Prepared

bpcreative2014

Nov 20, 2015
2 min

Tradeshow Season is Right Around The Corner; Get Prepared

Imagine I am running through your business screaming “Tradeshow season is coming,” Tradeshow season is coming,” like Paul Revere on his infamous Midnight Ride. Do you have the visual? Good. Now is the time to get your company or organization prepared for the numerous tradeshows you will be attending. The holidays are quickly passing us by which means that in the blink of an eye it will be January and the largest and most innovative tradeshows will be gearing up. The PPAI,

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5 Last Minute Tips For Promo Product Companies On Black Friday

bpcreative2014

Nov 19, 2015
3 min

5 Last Minute Tips For Promo Product Companies On Black Friday

Black Friday this year, no surprise, is expected to surpass most sales records from years past and if you own a business, especially in retail, you should be grinning from ear to ear. We are in the Promotional Product Industry and yes we need to “Celebrate” Black Friday as well. I wanted to take some time and throw out five last minute tips for Black Friday prep. Whether you are a promotional products company or in retail these tips are geared towards helping you stay in t

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