20 Things and Facts I’ve Learned about Promotional Products
In honor of #ThrowBackThursday I wanted to share a list of the 20 things and facts that I have learned about promotional products and the industry itself. I have been in this industry for some time now and I have found that this list has helped me and BrightPoint Creative discover what our target markets are wanting and also different ways we have been able to help them reach their business and or company goals.
Some of these items might seem rudimentary and obvious but I am hoping that this list helps you in some facet or another. Here we go:
Americans Love Promotional Products and have for over 200 years
Promotional Products have become a long-lasting and powerful advertising and marketing tool
More than 90% of Americans report having/owning a Promotional Product in the home
Promotional Products can be a very cost effective marketing tool.
Every event people attend, they expect to receive some kind of Promotional Product
About 69% of people keep these products if they find them useful
Every market or industry can use Promotional Products (I dare you to tell me one that can’t)
People perceive custom Promotional Items to have added value and quality
Around 48% of people would like to receive Promotional Products more often
People hold onto these products for an average of 1-2 years
Promotional Products resonate more with consumers due to their usefulness to the consumer
52% of people surveyed look at a wall calendar more of the time than at their desk calendars
A higher percentage of people can recall the message and name of advertiser when given a Promotional Product, 76.2% to be exact
Events, Trade Shows, Athletic Events, Social Gatherings and Organizations use these items the most
91% of consumers surveyed reported having at least one Promotional Product that they use in their Kitchen.
Creating amazing marketing content around Promotional Products has a massive effect on decision makers in businesses and organizations.
If people do not have a use for the item they are likely to give it to someone who does
More and More women are investing, purchasing and collecting Promotional Products
If targeted correctly, Promotional Products play a huge part in the buying decision of consumers
Simply put, PEOPLE LOVE SWAG (aka Promotional Products)
This list of things I have learned in my time in this industry have helped our business not only discover insights but find success for our company and, more importantly, find success with our clients and their business and goals and objectives. This industry is ever changing and I, for one, like it that way.