How Images Tell Your Marketing and Branding Story

How are you telling your marketing story to consumers? The marketplace today is saturated with content whether it is articles, infographics, videos or visual images. It is no secret that content with an image that tells the story from the get-go will receive more page engagements. Great marketers are, and must be, great storytellers.

It does not matter the industry nor the size of business you are running, consumers today are searching for content to relate to and engage with. Images are a powerful way to tell your marketing and branding story that even the best written content cannot do. There are many reasons why and how images can tell your marketing story. Below are some statistics and compelling reasons to either start creating and using images or continue to improve the use of images to tell your marketing story.

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• Using images brings your brand to life. The best images tell the consumer the point of your content. It shows that what you are offering them is worth their time to either read or engage with your content. Images do not require a backstory or lead in paragraph. They are NOW and they are Quick Moving. They show that your brand is human and not just a brand that wants consumers business. Using images, simply put, gives your brand a human-to-human element that should not be overlooked.

• Crazy Statistic #1. 60% of consumers are more likely to click on a business whose images appear in search results. (Be sure to label your images accordingly for SEO purposes)

• Images express ideas. Whether it is a video, infographic, Slideshare presentation or an actual created image, visuals have the power to express your brands ideas and cut through the massive amounts of online clutter. These images can help your brand become the expert in your industry simply by providing the consumer the opportunity to learn about your brand through images. Be creative and be expressive.

• Crazy Statistic #2. 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. (Sources: comScore and Nielsen)

• Perfectly crafted images increase consumer attention. Creating compelling visual content increases the likelihood of brand-to-consumer engagement. What does that mean for your brand? It means that the longer your brand has the attention of a consumer the higher the chance of that consumer becoming a customer. If the image you choose to use is created with the target audience in mind, of course, you run the chance of snagging the attention and time of the consumer. Do not underestimate the power of a well thought out, well-crafted image.

• Crazy Statistic #3. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. Think about that!!!

These are just a few examples and statistics that show the importance and power of using images to tell your marketing story. Your brand is in competition with, not only competitors, but the family, friends and all other “Likes”, “Followers” and “Shares” of your consumers. Give the consumer what they want and what they want are powerful and compelling visual content.