Marketers today are investing more and more time, effort and resources crafting campaigns for their brands’ social media platforms. They are competing for the attention of their target audience in a very crowded space. The question then becomes, how do campaigns create momentum, rise above the noise and, not only reach their target audience, but invoke action from this audience? One tactic that is helping brands, of all sizes, see a rise in social engagement, i.e. “shares”, “likes” and “comments” is using promotional products to promote marketing campaigns.
Many brands already know that promotional products are a fantastic (and cost-effective) way to not only promote business to clients, customers and prospects, but also to reward and show gratitude to the brands most loyal fans. What many brands are failing to see, is that when used in concurrence with social media, branded promotional products are creating massive impacts on brand awareness and customer loyalty.
Here are 4 ways that using promotional products on social media are helping brands achieve huge ROI’s.
Giveaways: The point of a giveaway from the brands’ perspective is not to give something away for FREE. No, it is to gain information of their target audience in order to market to them in the future. Promo products have the ability to instill a high sense of value with consumers all while being very affordable. Use these to encourage social “likes,” “shares,” and “comments.” People want to share things on social media, remember that.
Increase in Followers: May I interject a personal example here. Two weeks ago I signed up for a webinar hosted by Promo Kitchen and Seth Godin. I was very excited to listen to Seth Godin so it was a no-brainer to sign up. Shortly after that I received an email asking me if I wanted a copy of Seth Godin’s new book. All I had to do was give them my name, phone number and email. BTW I also had to “like” and “follow” Promo Kitchen on Facebook or Twitter. It was a perfect offer for a simple “click the like button.”
Reward and Show Gratitude to Customers: Every small business owner knows that a happy customer is the best form of advertising – and rewarding your most loyal customers is an excellent way to turn happy customers into active brand advocates! The point of social media is to be social. Imagine if you sent your most loyal fans or customers a simple promo product thanking them for being “Follower” of your brand. It would be a safe bet that these fans will take to social media and advertise your kindness. Be genuine. Be grateful.
Create Word of Mouth Marketing: It is a marketers dream to create the kind of campaign that will have people talking about their brand. It is not uncommon in today’s world that people do this “talking” on social media. The best kinds of promotional products are the ones that consumers find useful and trending. Social media is a perfect place to create and measure word of mouth marketing on your brands’ behalf and all it takes is a simple, creative promo product to generate these conversations.
Have you seen other methods that are working for your brand? If so let us know in the comments. Social media has real potential to help increase your brands awareness by using promo products.
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