It is no secret that marketing today has changed in a tactical and strategic sense. It is no longer that marketers design ads, buy T.V. spots, acquire distribution channels and make profits. Consumers today do not like being interrupted by brands. Marketing today should be about developing strategies to connect with and establish relationships with consumers. By doing this, brands create a loyal and strong fan base that expect a culture of connection.
Marketers today are quickly seeing the power that integrating promotional products into their overall marketing strategy is having on creating these connections with consumers. Promotional products have the unique ability to increase brand awareness, increase customer touches, advertise and, overall, instill a higher sense of care and value in the consumers mind about the brand.
83% of consumers like receiving a promotional product with an advertising message. Why is this? It is because they are not being interrupted with an advertisement, rather they are wanting it because of the product.
58% of consumers keep a promotional product anywhere from one to four years. If the product is useful and relevant to the consumer the longer they will keep it and eventually pass it on to other consumers.
89% of consumers can remember the brand on the promotional product 24 months later. Creating an experience for the consumers to remember is the key. If they can remember the experience they will remember the brand.
Adding a promotional product to the media mix increases effectiveness of other media by up to 44%. Using traditional and social media together with promo products will help reach more consumers and increase the likelihood of those consumers sharing the message with others.
90% of people report owning or possessing a promotional product received in the last 24 months. Most of these products are seen in an office space or at events. DYK that most promo products in the home are found in the kitchen?
8 in 10 consumers own between one and 10 promotional products. If you do your math tight that is 80%. The question for brands then becomes, how can we create promo products that our consumers will use and that will help the brand achieve top of mind awareness?
53% of consumers use a promotional product at least once a week or more. This could be a branded pen at the office, a custom ice cream scoop at home or even receiving a branded shirt at an event. The possibilities are endless but facts remain, people do not mind ads on promo items.
Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone. If the brand is dedicated to connecting with consumers and creating a loyal fan base, referrals should come easy. Sharing a promo product with these customers is a cost-effective way to increase referrals.
There you have it, eight eye popping promo product stats that every marketer should know.
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