How To Develop A Solid Promotional Product Approach
Your time and resources are valuable. It is critical in today’s ever changing marketplace that your marketing and sales approach is solid and more importantly generates an ROI. Integrating promotional products into these strategies provides businesses with long time, reoccurring, brand exposure and creates a higher potential for a measurable ROI.
When developing a solid promotional product approach, there is one massive rule that must be taken seriously. Before I tell you this important rule take two things into account, your budget and your overall marketing, sales and advertising strategy. Ok, are you ready? Here it is:
If you don’t know why you’re buying promotional products, then DON’T buy promotional products.
Step one is Knowing the “WHY.” This is the biggest factor in whether or not your brand will see success using promotional products. Why does your brand want to use promotional products? Why will your target audience respond to and act on these promotional products? Why spend precious budget dollars on promotional products? All of these questions need to be solved before ever contacting a professional promotional products distributor.
Step two is to determine who your target audience is and then develop relevant and useful promotional products for that audience that directly correlate with your brands products and services. Research has shown that 92% of people will keep a promotional product if they find it useful and relevant.
Step three is to determine a budget that will help to solve steps one and two. Promotional products help brands create a business-to-consumer touch, which in today’s crowded marketplace is invaluable. These branded products are very cost-effective and give consumers a repetitive advertising message with each usage. If the products are created with innovation and creativity with the consumer in mind, your dollars will have a higher reach.
Step four is to create an internal strategy on how you plan on using, disseminating and touting these promotional products. Do you plan using these for a social media contest? Giving them out at an event? Using them to get people to buy your product or services? All of these types of questions need to be answered before buying promotional products.
Step five is simple. When giving these out, tell the world that you are doing so. People love free stuff and will do just about anything for it. Get your social media channels involved by taking pictures and video of people using the promotional products. The more people know you have these products the higher chance you will have of achieving your ROI goal.
There are many other factors and steps that need to be solved to create a solid promotional product approach but these five are a great place to start. Just remember that you MUST answer the question of WHY before anything else happens. If you don’t know why, don’t buy.
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