How Brands Are Using 4th Of July Promo Products


It is one of the craziest travel weekends of the entire year, July 4th. It is estimated that over 41 million people will be on the roads or in the skies this weekend. We will celebrate America’s proud history over the next 3 days, eat all kinds of BBQ items and of course mama’s apple pie. Companies and businesses are not planning on taking a 3 day weekend however, especially the marketing departments. See how brands are using 4th of July promo products to help promote brand awareness this weekend.

It doesn’t matter if it is at the local parade, poolside or at the family reunion, consumers will be sharing content like mad over the next 72 hours. This is a perfect time for your brand to be in the consumers’ hand, or better yet in their selfies! All of these marketing campaigns and strategies are great, but this holiday weekend may I suggest that adding value to your consumers’ day might be a more powerful strategy. See how brands of all sizes are doing just that by using promotional products tailored specifically for the 4th of July weekend.

  • Patriotic Sunglasses: Most people will find themselves outdoors at some point over the next three days. Designing patriotic sunglasses that feature your brand is a fantastic way to generate plenty of quality brand impressions. Check these out….

  • BBQ Tools: It is not the 4th of July without a Barbeque. This is a great time to promote brand awareness with consumers. Patriotic aprons, picnic blankets or utensils are perfect promotional products that consumers will use over the holiday.

  • Branded Water Bottles: Imagine sitting in the heat at a parade, a BBQ or next to the pool. Having a water bottle to keep you cool is a must. By creating a branded water bottle and distributing these to consumers in the heat is very strategic.

  • Hand Fans: Again this item is meant for the heat. Typical 4th of July weekends come hand in hand with hot and miserable temperatures. One of the best items to, literally, get in the hands of your consumers is a branded and innovative hand fan. One of our clients sells homes, hence the picture below! Adds value to the consumers’ day and promotes our clients products and services.

  • Electronic Fans: Wow another promotional product to beat the heat. This style of product raises the perceived value of your brand in the mind of the consumer. Ask yourself the question, what image do we want to portray with our consumers? Answering this question will help you and your brand design the perfect promotional product.

These are just a few examples of the kinds of promotional products that brands are using this 4th of July weekend. What others have you seen? A better question might be, what are the most creative 4th of July promotional products you have seen or used? Let us know in the comments below. Be safe this weekend!

We, BrightPoint Creative, Utah’s leading promotional product and branded apparel company, are doing awesome things on our website. Take a peek at thousands of promotional products, branded apparel, corporate and employee recognition award ideas.

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