Promotional Product Case Study: No Kid Hungry
Yesterday I was eating lunch at Corner Bakery Café here in Salt Lake City and I noticed a bunch of orange silicone wristbands in a bowl. Being in the promo product world I was very interested to know what these band were promoting. When I grabbed one from the basket I read the message and immediately wanted to know more about NoKidHungry.org. The reminder/awareness band served its purpose.
After doing a bunch of research it turns out that Corner Bakery Café has been a leading partner with No Kid Hungry since 2008. On their website it states, “Since 2008, Corner Bakery Cafe has been a leading partner in the Dine Out For No Kid Hungry. Through their nationwide promotions, Corner Bakery Cafe and its guests have raised 1.2 million dollars for Share Our Strength to support the cause of ending childhood hunger. Corner Bakery Cafe, a leader in the restaurant industry, is a proud partner of Share Our Strength’s No Kid Hungry Campaign. We are pleased to have their support as they continue to make a difference in the lives of hungry children across America. Since 2008, Corner Bakery Cafe has been a leading partner in the Dine Out For No Kid Hungry. Through their nationwide promotions, Corner Bakery Cafe and its guests have raised hundreds of thousands of dollars for Share Our Strength to support the cause of ending childhood hunger.
I am very impressed with No Kid Hungry and that’s why I am writing about them. Here is their mission, “We’re working to end child hunger in America by connecting kids to effective nutrition programs like school breakfast and summer meals. This work is accomplished through the No Kid Hungry network, made up of private citizens, government officials, business leaders, and others providing innovative hunger solutions in their communities. These partners work together, implementing solutions that break down the barriers that keep kids from healthy food. Through its Cooking Matters program, the No Kid Hungry campaign educates and empowers low-income families to stretch their food budgets so their kids get healthy meals at home. Cooking Matters participants learn to shop strategically, use nutrition information to make healthier food choices, and cook delicious, affordable meals. The No Kid Hungry campaign works to shine a national spotlight on the crisis of child hunger in America, creating a powerful movement of individuals committed to bold action. We build partnerships that enlist influential individuals in the cause and advocate policy changes needed to achieve our goals.
I want to show some of the powerful example of how No Kid Hungry is using Promotional Products and Branded Merchandise to help build their brand and increase awareness of the mission. The first product I wanted to show you are their branded sunglasses. They made them in kid sizes as well as adult sizes. The kids that received them were super excited and the adults that wore them all had a designed purpose. Some were in photo shoots, others at events and of course for everyday use. Here are some images to better show you these products.
Next is Branded Apparel. T-shirts were made to be worn at events and as an awareness campaign. Each time there is an event, gathering or program, these shirts are worn by staff, participants and children. Here is a photo of the shirts.
Last is the reminder/awareness bands that I mentioned above. I saw these at Corner Bakery Café but I am sure that they can be found at other locations and events that No Kid Hungry puts on. As you can see there is a lot of information on the band, showing you the power of a simple wristband.
No Kid Hungry is a great organization with a powerful cause and mission. Promo products and branded merchandise is helping them reach more people, attract more eyes and build their brand all over the world. That is the ultimate point of promo products. When designed with consumer in mind, branded merchandise and promotional product carry with them a powerful message and ends up helping organizations and businesses connect with people on an emotional level.
For more information on No Kid Hungry visit their website at http://www.nokidhungry.org