November 16, 2016
Most people know the basics about promotional products, but some of these facts aren't as commonly known, and they might surprise you.
Eight in 10 consumers own at least one promotional product.
More than half of those who own a promo product use it at least once a week.
Sixty percent of people keep promo products for up to two years.
Promotional products provide a higher referral rate (more than 500%) than just an appeal letter.
Bags generate the most impressions out of all promo products in the U.S.
Bags and pens are tied for the lowest cost-per-impression promo products in the U.S.
Commemorative buttons, the first known promo product, trace back to when George Washington was elected president in 1789.
Most consumers would like to receive promotional products more often.
Over half of consumers will take a promo product if they think it is useful.
Almost all consumers remember who gave them a promo product in the previous two years.
The majority of consumers have at least one promo product in their kitchen, office, and bedroom.
Branded mugs are more effective advertising than radio and television spots.
The biggest promotional product buyers are healthcare, finance, education, construction, and non-profit industries.
Branded apparel is the most popular promo product.
Women are more likely to have promo bags, writing instruments, and calendars.
Men are more likely to have branded shirts and hats.
The majority of consumers use some type of promo product daily.
Consumers will keep a promotional product if they find it useful.
Using a promo product in conjunction with a marketing campaign increases the effectiveness of the campaign by 44%.
After receiving a promo product, 85% of people continue, or begin, to do business with the company from whom they received the product.
Promotional products are a great way to create positive brand awareness and build brand loyalists. Make sure to take these facts into consideration as you're planning your next promo campaign.
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