How to use promotional products to educate my customers and prospects? In this segment on our blog we are attempting to answer any and all questions surrounding promotional products that we are asked about by our clients. These questions are given a great deal of thought and time and we hope that the answers provided give you an in-depth answer to the posed question.
Every single day companies like yours and mine are striving to achieve top of mind awareness with our target audiences. There are literally hundreds, if not thousands, of strategies and tactics being used to reach, solidify and create returning customers. Whenever we have a new product or service that we need to market this question is always brought up. How? Answer, promotional products.
Promotional products have a massive potential to create a buzz and or hype around your products and services if they are created with the customer and your business objectives in mind. These products need to be relevant to your goals, products and audiences. Research has shown that 92% of people who receive a promotional product will keep it if they find it useful or trendy.
When you have a new product or service that you need to get in front of the public, promotional products are perhaps the most cost effective method of marketing you can do. People love free stuff and are not afraid to act if told to do so. By placing a firm and noticeable CTA on the product you will have a higher chance of that education taking place. The point of using promotional products in the education of your customers is to drive them to your website, landing pages, social media platforms or call a certain number for more information. I can’t emphasize enough how important it is that these products be relevant and highly useful to your target audience. Promotional products need to be more about creating a connection with fans and customers rather than just placing a logo on an item.
One of the most powerful examples I can think of comes from a cancer awareness campaign. You probably already know that I am referring to Lance Armstrong and his LiveStrong Foundation. Think back to when this campaign took off. You started to see these little yellow wristbands being worn by tons of people. This little promotional product, that BTW, sold over $26 million in revenue, helped educate the public on what Lance’s foundation was doing. It got people talking about his cause and what he was trying to do. All from a simple little wristband. Sure there were also hats, shirts and other items made up but the most powerful promotional product that spring boarded awareness for testicular cancer was a simple little yellow wristband with a powerful message cut into it.
Educating the public on new products and services does take all methods of marketing to accomplish a high level of sales, but people today want to talk. They want to be trend setters. If these promo products are strategically created and cause people to either act on or talk about your brand then you have accomplished a huge piece of the education. Getting people’s attention is half the battle, then it is up to your sales approach and customer service to close the deal. That is our answer on how to use promotional products to help educate your customers and prospects.
If you have any questions that you would like answered please let us know in the comments below. We, BrightPoint Creative, Utah’s leading promotional product and branded apparel company, are doing awesome things on our website. Take a peek at thousands of promotional products, branded apparel, corporate and employee recognition award ideas.