How to Choose the Right Hat Style for Your Brand Personality

Your brand has a personality. Shouldn't your hat style match it?

Hats are a wonderful way to showcase your company's style and personality. They are versatile and customizable, and they never trend downward. At BrightPoint Creative, we've been decorating hats for decades, and we're thrilled to help you find the perfect hat that matches your company's unique brand vibe. 

In this post, we will walk you through the ins and outs of aligning your brand's distinctive personality with the right hat and decoration that fits, in this comprehensive guide.

What is a brand personality? 

We know it may sound daunting, defining your brand's essence, but pinpointing your company style doesn't have to be complicated. When trying to convey what message you want to be sending to the world, ask yourself what kind of feeling you want to elicit from your audience. Is it BOLD and ADVENTUROUS, or is your vibe more classic and trustworthy? Do you want people to know that your company is playful and fun, trendy and modern, or are you more of the outdoorsy and rugged type? 

When choosing a style for your brand, think about your target audience and what they'd appreciate in apparel. What message do you want your hats to say about your company culture? 

Hat Styles That Match YOUR Brand Personality

With your brand's personality in mind, let's match it with some of our favorite Richardson Hat styles:

🔥 Bold & Adventurous

If your company is edgy, innovative, and likes to question conventional norms, 

We Suggest:

Richardson 168 – 7 Panel Trucker

This hat exclaims streetwear appeal that's perfect for startups or brands that push boundaries.

🦅 Classic & Trustworthy

Was that last suggestion a bit out of your brand's comfort zone? Not to worry, we know you're a company of timeless taste and tradition,

For you, we suggest: 

 Richardson 112 – Trucker Cap

Dependable, trusted, and fits a wide range of audiences. Great for service-based businesses or family brands.

🌈 Playful & Fun

Looking for something more energetic and full of possibilities?

Our suggested style for you:

Richardson 112 – Tri-Color Cap

With this hat, you'll look unique and casual. These are great for youth-focused brands or creative industries.

Bonus Style Tip: Embellish this bad boy with a bright and happy Heat Transfer!

For more on decoration, check out this article: Screen Printing vs Heat Press

🕶️ Trendy & Modern

Or are you more of a grown-up version of the last style? On the cusp of something exciting but mature enough to make it slay. 

Trending suggested style: Richardson 168 or 213 – Performance Caps

The Performance Cap features a sleek design, making it ideal for fitness brands, tech startups, or fashion-forward companies.

🌲 Outdoorsy & Rugged

We think we have you figured out. You're the type of brand that's not into being connected to the social network as much as you are into being connected to the natural network. 

Our suggested style for you:

Richardson 256 – Waxed Canvas Cap or R-Series (outdoors line)

Earthy, grounded, and durable. Ideal for brands that focus on adventure, conservation, or lifestyle gear.

Bonus Style Tip: Faux leather patches say that you care about style and the environment. 

Or try a 3D puff embroidery print. More on custom designs here: What is this 3D Puff Embroidery That Everyone Is Talking About?

Customization Tips

Now that you've found the preferred promotional hat for your brand, let's make it pop with decoration that draws attention to your company and your logo. 

Logo Placement

When it comes to logo placement and sizing on your hats, it's essential to consider both visibility and aesthetics to ensure your brand is represented effectively.

The front panel of the hat is the most common and impactful location for logo placement. Side panels, however, and the back of the hat can also be utilized for additional branding opportunities or subtle messaging.

Embroidery vs. patches, which gives you the vibe you want?

If you're going for a classic and sophisticated look, often associated with high-quality craftsmanship and attention to detail, then embroidery is the way to go. It is ideal for brands that want to convey a sense of tradition, reliability, and professionalism.

Often seen as trendy and youthful, patches provide a more casual and versatile aesthetic. Perfect for brands that embrace creativity and individuality, making them suitable for brands that want to appear approachable, fun, and dynamic.

The decoration you choose should not only reflect your brand's aesthetic but also evoke the emotions and messages you wish to convey to your audience. Ultimately, the goal is to create a harmonious blend of style and brand identity, making your hat not just a piece of apparel but a powerful marketing tool.

Recap: The hat you choose can say as much about your brand as your logo. To take your promotional product to the next level, choose a decoration that feels like your company's vibe. With so many options to pick from, make sure that you take the time to find the hat and imprint combination that says the message you want to share with everyone who sees it.

Need help finding the perfect fit? Reach out and we’ll help bring your brand to life—one hat at a time!

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