Marketing as we know it is changing and consumers are finding more ways to prove loyalty to the brands they love. Consumers want to feel as if brands know them, know what they like and most importantly know how to connect with them. With the emergence of social media, consumers can now feel that connection even more deeply. Creating this connection with your consumers can be challenging but also rewarding. Using promotional products, which are relevant to your consumers, is one of the fastest ways and most personal marketing tactics you can have with your fans and consumers.
Promotional products and branded apparel have a unique aspect to their marketing strategy that T.V. and Radio simply do not have. The ads, messages, and brand names cannot be turned off. They remain on the product day after day and year after year. Creating branded apparel and promotional products that are trending, useful and relevant to your target audience has a massive potential to cement your brand in the minds of consumers. People want to be trend setters. People want to talk and communicate on social media. Promotional Products and branded apparel, if created for your audience, can be the vehicle to achieving top of mind awareness within your market segment.
The goal of promotional products and branded apparel is ultimately to drive new business. Yes they are used to strengthen brand awareness or announce a new product or service but in the end businesses, brands and organizations around the world use promotional products to generate business. The bigger picture of promotional products are three-fold:
More people will have the opportunity to interact with your brand
Penetrate new markets with brand consideration and strengthen brand awareness
Create and drive new business opportunities and sales with loyal customers
As sure as day, businesses need to connect with their target audiences. This is not news or ground breaking information, hopefully. Consumers are ignoring the brands they have no connection with and are increasing their loyalty with the brands they feel connected with. As a marketer it is a top responsibility to find creative and cost effective tactics to make these connections and see an ROI on any and all efforts. Promotional products and branded apparel now, more than ever, are a very simple and strategic method to achieve these goals.
Before you start any campaigning in 2015 take a moment to see how incorporating promotional products and branded apparel can help you amplify your brands market penetration and start to see more loyal fans and consumers. Good luck this year with your marketing efforts and cheers to a successful and happy year.