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  • Writer's pictureBrightPoint Creative

Tips for Choosing Apparel for Your Business

Updated: Nov 27, 2023

People wear branded clothing all the time - at work, at home, and on the go, so it is constantly building brand awareness. With that in mind, it's important to choose the right apparel for your business. You want to choose something that is a positive reflection of your brand, and that people will enjoy wearing.

The first question to ask before you make your decision is: Who will be wearing this apparel? Men, women, children, all of the above? Answering this question helps to narrow down your choices, and gives you a better idea of the selection you should offer.

You're purchasing branded apparel so that people will see your brand - don't forget that. Also don't forget that it is important to place your design in an appropriate place on the apparel for a few reasons. First, you want your brand to be seen. Second, you want people to still wear the item, so keep that in mind. They may not wear it if your brand is splashed largely across the majority of the apparel, but they might wear it if the logo is placed on the sleeve. Use both of these reasons to determine the best place for your message on the clothing. Also consider the time of year - will your logo be hidden under a bunch of layers or will it be the front and center layer? This question can help you decide what kind of apparel you want, and where to place your design.

Choose a style that people want, and make sure it's high quality and will last a long time. Keep it current and trendy - something you know people will love - and you'll have people wanting to rock your apparel everywhere (not just at work).

Now you get to pick what type of apparel you'd like to order. There are a lot of options so you'll be able to find exactly what you want. The most popular branded clothing is a T-shirt - simple, inexpensive, and worn all the time. Branded polos are also extremely popular, especially for the workplace. Sweatshirts are also a great, cozy way to create brand awareness. Outerwear, like jackets or vests, is really popular, especially as the weather starts turning chilly. Head wear (beanies, caps, etc) is eye-catching, useful, and worn year-round. Plus, it always puts your brand front and center.

Whatever you decide, make it useful, attractive, and modern. Branded apparel is a great way to build brand awareness, create brand loyalists, and get people excited about your company. Here at BrightPoint Creative, we specialize in creating branded apparel, so let us help you find just what you need for your company.

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