- Hannah Morgan
Promo Product Statistics That Shouldn't Be Ignored
As the saying goes, “Numbers don’t Lie,” and this post is simply to unveil the staggering research and data on promotional products and branded apparel that has been done by PPAI and Marketing Institutes from across the globe. These figures support our belief that the right promotional product can truly make an impact on your organization, marketing/branding and any campaign that is chosen to run.
Are you ready? Here we go….
The cost per impression of a promotional product in the U.S. is $.005 cents per impression. Below is a list of the product categories that deliver the most impressions per month:
Bags: 1,078 impressions
Caps & Hats: 443 impressions
Writing Instruments: 437 impressions
Shirts: 344 impressions
Calendars: 295 impressions
Electronics: 278 impressions
A single Writing Instrument is used on average 18.2 times per month, making it the most-frequently used promotional product category.
PROMOTIONAL PRODUCTS WORK
According to business marketing research studies sponsored by the PPAI (Promotional Products Association International), promotional statistics indicate that the reach, relevance and impact of promotional products are unsurpassed.
Reach: 90% of an audience consisting of the average American consumer reported currently owning or possessing a promotional product that they received in the last 24 months.
Recall: 89% of consumers could recall the advertiser on a promotional product they had received in the past 24 months.
Impress: Business marketing research reveals 52% of respondents did business with the advertiser after receiving the promotional product. 52% of participants reported their impression was more favorable after receiving the item.
Integrated Marketing: Promotional statistics indicate that adding a promotional product to the media mix generated favorable attitudes towards a print ad in all cases.
WHY USE PROMOTIONAL PRODUCTS?
A business marketing research study conducted by the Advertising Specialties Institute measured the impact of advertising specialty products. Promotional statistics indicate that their use is an overwhelming success.
More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they’ve received.
Promotional statistics indicate 42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.
It’s all business:
Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.
Pens are in:
According to business marketing research, writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps and bags.
The majority (81%) of promotional products were kept because they were considered useful.
More than three-quarters of respondents have had their promotional items for more than 6 months.
Among wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. Business marketing research also indicates that they deliver the most impressions: each bag averages 1,038 impressions per month.
MOST IMPRESSIVE PROMOTIONAL STATISTICS
The average CPI of an advertising specialty item is $0.004; as a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media. Mind blowing!
In conclusion, statistics are very powerful and these are just examples of this power. Using promotional products and branded apparel to connect with customers is rapidly becoming the “Norm” in marketing.